OptimizedStoreFinder - SEO-Optimized Store Locator for Shopify

Structured data is one of the most powerful (and underutilized) SEO tools for retail businesses. When implemented correctly, it helps Google understand your business information and can lead to enhanced search results.

In this guide, we’ll cover everything you need to know about LocalBusiness structured data for your store locations.

What is Structured Data?

Structured data is code that you add to your web pages to help search engines understand your content. It uses a standardized vocabulary called Schema.org to describe things like businesses, products, events, and more.

For store locations, we use the LocalBusiness schema (or more specific subtypes like Store, RetailStore, or RestaurantStore).

Why It Matters for SEO

When Google understands your business information through structured data, several things can happen:

Rich results: Your listing may show enhanced features like hours, ratings, or contact info
Knowledge panels: Your business may appear in Google’s knowledge panel
Maps integration: Better data for Google Maps and local search
Voice search: Structured data helps voice assistants answer questions about your business

The JSON-LD Format

Google recommends using JSON-LD (JavaScript Object Notation for Linked Data) for structured data. It’s added to the <head> of your page and looks like this:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Store Name - Chicago",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Michigan Ave",
    "addressLocality": "Chicago",
    "addressRegion": "IL",
    "postalCode": "60601",
    "addressCountry": "US"
  },
  "telephone": "+1-312-555-1234",
  "openingHours": ["Mo-Fr 09:00-21:00", "Sa 10:00-18:00", "Su 12:00-17:00"],
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8781,
    "longitude": -87.6298
  },
  "url": "https://yourstore.com/locations/chicago-michigan-ave",
  "image": "https://yourstore.com/images/chicago-store.jpg"
}

Required vs. Recommended Properties

Required:

@type: The type of business (LocalBusiness or a subtype)
name: Your business name

Highly Recommended:

address: Full postal address
telephone: Contact phone number
openingHours: When you’re open
geo: Latitude and longitude coordinates
url: The canonical URL for this location

Nice to Have:

image: Photos of your location
priceRange: Price level (e.g., ”$$”)
paymentAccepted: Payment methods
amenityFeature: Special features or services

Common Mistakes to Avoid

Using the same data for all locations: Each location needs unique structured data
Incorrect opening hours format: Use ISO 8601 format (e.g., “Mo-Fr 09:00-17:00”)
Missing geo coordinates: Always include latitude and longitude
Inconsistent NAP: Name, Address, Phone should match across all platforms
Not testing: Always validate with Google’s Rich Results Test

Testing Your Structured Data

Before and after implementing structured data, use Google’s Rich Results Test to validate your markup. It will show you:

Whether your markup is valid
What rich results you may be eligible for
Any errors or warnings to fix

How OptimizedStoreFinder Handles This

With OptimizedStoreFinder, you don’t need to write any structured data code. We automatically generate LocalBusiness JSON-LD for every location page, including:

All required and recommended properties
Properly formatted opening hours
Geo coordinates from address geocoding
Canonical URLs and images

The structured data updates automatically whenever you edit your location information.

Start your free trial and see structured data added to all your location pages instantly.

The Complete Guide to LocalBusiness Structured Data for Retail